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Pearson (907)
Database Processing: Fundamentals, Design, and Implementatio
2015 || Paperback || David Kroenke e.a. || Pearson
For undergraduate database management courses. Get Students Straight to the Point of Database ProcessingDatabase Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. The Fourteenth Edition has been thoroughly updated to reflect the latest software.
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Electronics: A Systems Approach / 6th edition
A Systems Approach
2017 || Paperback || Neil Storey || Pearson || ook als eBook
Electronics plays a central role in our everyday lives. It is at the heart of almost all of today's essential technology, from mobile phones to computers and from cars to power stations. As such, all engineers, scientists and technologists need to have a fundamental understanding of this exciting subject, and for many this will just be the beginning.
Now in its sixth edition, Electronics: A Systems Approach provides an outstanding introduction to this fast-moving and important field. Comprehe...
Webs of Influence / 2nd Edition
The Psychology Of Online Persuasion
2023 || Paperback || Nathalie Nahai || Pearson
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...
vandaag verzonden
Statistics, Global Edition / 13th edition
2018 || Paperback || James T. McClave || Pearson
For courses in introductory statistics.
Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...
Digital Systems / 12th edition
2017 || Paperback || Ronald Tocci e.a. || Pearson
For all courses in digital electronics, from introductory through advanced. Like previous editions, this text will be used widely in technology classes ranging from high schools and two-year programs to four-year engineering, engineering technology, and computer science programs. Written for all courses in digital electronics from introductory to advanced, from high school to two- and four-year college programs this 12th Edition of Digital Systems thoroughly prepares students for the study of...
Tourism: Principles and Practice
|| Alan Fyall e.a. || Pearson
Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved...
Understanding Cross-Cultural Management (e-book)
2022 || E-book via Bookshelf || Marie-Joelle Browaeys e.a. || Pearson
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural ...
morgen verzonden
Microeconomics / 9th edition
2021 || Paperback || Pindyck Robert e.a. || Pearson
For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policyMicroeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what's going on in the world of business.
It also shows students how microeconomics can be used as a practical tool for decisio...
Digital Image Processing / 4th Global Edition
2017 || Paperback || Rafael Gonzalez e.a. || Pearson
For courses in Image Processing and Computer Vision. Introduce your students to image processing with the industry's most prized text For 40 years, Image Processing has been the foundational text for the study of digital image processing. The book is suited for students at the college senior and first-year graduate level with prior background in mathematical analysis, vectors, matrices, probability, statistics, linear systems, and computer programming.
As in all earlier editions, the focus of...
Introducing Human Resource Management / 8th edition
2019 || Paperback || Caroline Hook e.a. || Pearson
Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.
This 8th edition has b...
