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Pearson (905)

83,95
Levertijd: 5 werkdagen
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Bestel

Marketing Management : A relationship approach / 4th edition

|| Svend Hollensen || Pearson

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing a...

74,75
Levertijd: 5 werkdagen
+
Bestel

Fundamentals of Management / 11th Global Edition

2019 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

65,05
Levertijd: 8 werkdagen
+
Bestel

Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

63,21
Direct beschikbaar
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Bestel

Macroeconomics, Global Edition (e-book)

2020 || E-book via Bookshelf || Andrew B. Abel e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in intermediate macroeconomics.

A unified approach to economic theoryDemonstrating a balanced treatment of both classical and Keynesian economics, Macroecomomics presents macroeconomic theory in a big-picture way. Comprehensive coverage makes it easy for instructors...

67,95
Levertijd: 5 werkdagen
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Bestel

Campbell Biology in Focus / 3rd edition

2021 || Paperback || Lisa Urry e.a. || Pearson || ook als eBook

For introductory biology course for science majors Focus. Practice. Engage.

Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining the materia...

76,95
Vóór 16:30 uur besteld,
vandaag verzonden
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Bestel

Introduction to Hospitality / 8th edition

2021 || Paperback || John Walker || Pearson

For introductory courses in hospitality. Introduction to Hospitality is a lively, comprehensive survey of the world's largest industry - hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry.

The 8th Edition highlights a range of issues shaping ...

72,95
Levertijd: 4 werkdagen
+
Bestel

Educational Psychology / 14th Global Edition

2020 || Paperback || Anita Woolfolk || Pearson || ook als eBook

For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of teac...

74,15
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Social Psychology / 10th Global Edition

2020 || Paperback || Aronson Elliot e.a. || Pearson || ook als eBook

For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and teachers, authors Elliot Aronson, Tim Wilson, and Sam Sommers present the classic studies that have driven the discipline alongside the cutting-edge research that is the future of social psychology. In addi...

96,95
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Horngren's Cost Accounting / 17th Edition

Global edition + MyLab Accounting, with Pearson eText

2020 || Paperback || Srikant Datar e.a. || Pearson

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

The 17th Edition incorporates the latest research and most ...

57,76
Direct beschikbaar
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Computer Networks, Global Edition (e-book)

2021 || E-book via Bookshelf || Andrew Tanenbaum e.a. || Pearson

Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments.Tanenbaum takes a structured approach to explaining how networks work from the inside out. He starts with an explanation of the physical layer of networking, computer hardware and transmission systems; then works his way up to network applications. Tanenbaum's in-depth application coverage incl...