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Pearson (765)
Marketing: An Introduction / 4th edition
2021 || Paperback || Ross Brennan e.a. || Pearson
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...
Research Methods for Business Students / 8th edition (e-book)
2019 || E-book via Bookshelf || Mark Saunders e.a. || Pearson
This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the r...
Electrical Engineering: Principles & Applications, Global Edition (e-book)
2022 || E-book via Bookshelf || Allan Hambley || Pearson
For courses in Electrical Engineering.
The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the overall learning process. This book covers circuit analysis, digital systems, electronics, and...
Fundamentals of Differential Equations / 9th Global Edition
2018 || Paperback || R. Nagle e.a. || Pearson
Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. This flexible text allows instructors to adapt to various course emphases (theory, methodology, applications, and numerical methods) and to use commercially available computer software.
Organizational Change (e-book)
2022 || E-book via Bookshelf || Barbara Senior e.a. || Pearson
This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.
The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for chan...
Social Work Law / 5th edition
2022 || Paperback || Alison Brammer || Pearson || ook als eBook
'This detailed and informative textbook's articulate, precise and accessible style allows students to grasp the basics of social work law. As such, it should be required reading for all student social workers.'Dr Kenneth McLaughlin, Manchester Metropolitan University "This is an excellent social work law text, which ... has been my core text for my teaching for 14 years.
It is an excellent resource in terms of identifying case law ...and [for] exercises/case studies that can be used to suppor...
Fluid Mechanics in SI Units
2023 || Paperback || Russell Hibbeler || Pearson
Modern Engineering Mathematics (e-book)
2020 || E-book via Bookshelf || Glyn James e.a. || Pearson
For first-year undergraduate modules in Engineering Mathematics. Develop understanding and maths skills within an engineering contextModern Engineering Mathematics, 6th Edition by Professors Glyn James and Phil Dyke, draws on the teaching experience and knowledge of three co-authors, Matthew Craven, John Searl and Yinghui Wei, to provide a comprehensive course textbook explaining the mathematics required for studying first-year engineering. No matter which field of engineering you will go ...
Business and Management Consulting (e-book)
Delivering an effective project
2020 || E-book via Bookshelf || Louise Wickham e.a. || Pearson
Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way busine...
morgen verzonden
Human Physiology: An Integrated Approach / 8th Global Edition
2018 || Paperback || Dee Silverthorn || Pearson || ook als eBook
For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.
Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teaching Modules...
