Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

In his new book, eminent psychologist - Daniel Stern, explores the hitherto neglected topic of 'vitality'. Truly a tour de force from a brilliant clinician and scientist, Forms of Vitality is a profound and absorbing book - one that will be essential reading for psychologists, psychotherapists, and those in the creative arts.

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

Comprehensive, contemporary, and engaging, Animal Physiology provides evolutionary and ecological context to help students make connections across all levels of physiological scale. One of the major challenges instructors and students face in Animal Physiology is making connections across levels of biological scale. Animal Physiology addresses this challenge by providing ecological and evolutionary context to the study of physiology at all levels of organization:genome, molecular biology, bio...

The human body is a complicated and beautiful machine, governed by the laws of physics and chemistry. By understanding its physiology - how it performs its varied functions - it is possible to build strategies for diagnosis, treatment, and prevention of disease. In this latest edition, expanded and restructured coverage of sensory physiology and the respiratory system, a new comprehensive glossary of key terms, and additional online learning resources make Human Physiology even more student-f...

With unrivalled coverage of a wide range of issues - from terrorism, inter-state conflict and nuclear deterrence, to environmental security, health, and transnational crime - Contemporary Security Studies is the definitive introduction to Security Studies. Bringing together contributions from leading scholars, it provides a student-friendly guide to traditional and critical theoretical approaches, as well as the most important contemporary issues that dominate the modern security field. The s...