- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

Managing your competencies has been revised on the basis of the authors' experiences and reactions of users of earlier editions.

What is a competency? A competency is a combination of knowledge, skills and attitude that you need to function well in specific professional situations. For example, a nurse must be able to inoculate a crying child. A nurse who cannot perform this task is regarded as incompetent - unfit to be a nurse. Likewise, a police officer must be able to pacify drun...

Cross cultural communication is a hands-on book which is fun to read, practical, and challenging.

Our desire to connect with other human beings is universal, yet breaking through cross-cultural communication barriers can be challenging. By reading this book students will learn to recognize that the cause of international miscommunication often finds its roots, not in disrespect, but in different cultural conditioning.

Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed. Business Administration distinguishes itself from similar textbooks by incorporating examples from modern business practices and by its accessible writing style. It also highlights the function and relevance of business management in day-to-day business operations.

Archipelago Reports teaches students in higher education in general, and students of business in particular, how to write (near) professional reports in English. Students learn how to structure their reports and learn to adopt the appropriate language forms and tone when writing formal reports. After studying the book and going through its many practical assignments, students will be able to write reports for study-, internship- and job-related purposes and situations.

- Written from an international perspective;

- discusses ethics on multiple levels and includes many examples;

- offers students methods to critically assess ethical dilemmas.

Ethics and Business is an introduction to ethics in the context of international business. The book stimulates an open debate on norms and values. Ethics should cross not only the borders of a country, but also the borders of one’s mind. It emphasizes that ethics is not only about harmony, but also about dealing with ...

The Art of Business Modelling helpt je bij de ontwikkeling van je startende bedrijf. In fase 1 gebruik je de Lean Canvas, om jouw markt te ontdekken. In de tweede fase stap je van de Lean Canvas over naar de BMG Canvas, waarmee je het businessmodel van je onderneming opzet en leert hoe je het kunt verbeteren. Vervolgens gebruik je in de derde fase de Scale-up Canvas, om te onderzoeken hoe je je bedrijf kunt opschalen, welke bottlenecks je tegen kunt komen en hoe je die oplost. In de laatste f...

- An accessible introduction to international business law and European law;

- offers an understanding of potential legal problems in international business;

- comes with a variety of additional study materials available online.

A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle th...

- International Business can be widely used as a general introduction to international entrepreneurship;

- appealing examples from everyday practice and facts & figures make international business come to life;

- places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...

-Inspiring introduction to organisational psychology;

-covers all new developments in digitization;

-contains a lot of instructional exercises.

Organisational behaviour is an inspiring introduction to organisational psychology. Renowned authors Gert Alblas and Ella Wijsman describe the behaviour of people in organisations and provide possible explanations. Students learn how to skilfully apply this knowledge in many different situations. Organisational behaviour is the English edition of Ged...