Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

The microeconomics text that moves students from understanding the basics of real economic principles to applying the powerful tools of economics analysis. You can't really learn theory until you try to apply it. Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson's Microeconomics bridges the gap between today's theory and practice.

A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid example...

Dan Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

Now available with Macmillan’s online learning platform Achieve, Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

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Holt's Linear Algebra with Applications, Second Edition, blends computational and conceptual topics throughout to prepare students for the rigors of conceptual thinking in an abstract setting. The early treatment of conceptual topics in the context of Euclidean space gives students more time, and a familiar setting, in which to absorb them. This organization also makes it possible to treat eigenvalues and eigenvectors earlier than in most texts. Abstract vector spaces are introduced later, on...

This new edition made the textbook the first discrete mathematics textbook to be revised in order to meet the proposed new ACM/IEEE standards of the course. It features new material, including new sections on probability, coding theory, matrices and order of magnitude.

Innovative engagement. Enduring retention. The most effective way to explore psychological science, now with even more support for instructors.

Real stories, real engagement, real answers to student and instructor challenges

In this breakthrough student resource, two committed, tech-savvy professors, Deborah Licht and Misty Hull, combine years of research and teaching insights with the journalistic skill of science writer, Coco Ballantyne, who came to the project directly from Scientific Amer...

Pocket Style Manual, APA Version provides practical advice for any level of university writing in courses such as psychology, criminal justice, nursing, education, business, and more. Straightforward instruction in grammar, style, and punctuation, combined with a how-to approach to research writing, gives students quick answers to their writing questions. What's more, it covers all aspects of writing in APA Style, from language guidelines to documentation models to sample student writing in d...

A Fun and Accessible Chemistry Program for All Students!

Living By Chemistry, Third Edition is an on-level chemistry program with an inquiry-based, activity-a-day approach. The program is grounded in NGSS standards and allows students to develop scientific-thinking skills and apply them to chemistry in the real world. Students learn chemistry in the same way that chemists work – by asking questions, collecting evidence, and thinking like scientists. The program includes a student edition an...

Written by bestselling author Manuel Molles and acclaimed science journalist Brendan Borrell, this new textbook gives non-major students the scientific foundation they need to understand environmental issues and think critically about possible solutions. Molles and Borrell make clear the connections between research and real-world problems with a "science/issues/solutions" framework for each chapter. This unique approach reinforces a positive, solutions-based framework for the science, empowe...

This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.