Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.

Uncover the fundamental concepts of cloud computing and harness the skills you need for a successful career in this fast-growing sector.

Play the risk game to your advantage by learning from successful business leaders, entrepreneurs and individuals who took a risk, and won.

Discover the rivalries, conflicts and success stories from the fascinating world of fintech, from cryptocurrencies and NFTs to the rise of digital banking.