Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.

Globalization and technological advances have had a dramatic impact on the relationship between media and politics. How can we understand the connection between the two in the present day? Alexa Robertson argues that we cannot understand the power of the one without taking the other into account. This exciting and accessible book provides fresh insight into our contemporary media landscape, adopting a truly comparative global approach.

In Media and Politics in a Globalizing World, Robertson e...

This exciting new book presents the field of social demography, animating the study of population with a vibrant sociological imagination. Gregg Lee Carter provides multiple demonstrations of how taking a demographic perspective can give us a better understanding of social phenomena once thought to be largely the products of culture, politics, or the economy. Five key chapters concentrate on (1) the social and individual determinants of fertility, mortality, and migration; (2) the social and ...

With a focus on actual industrial processes, e.g. the production of light alkenes, synthesis gas, fine chemicals, polyethene, it encourages the reader to think “out of the box” and invent and develop novel unit operations and processes. Reflecting today’s emphasis on sustainability, this edition contains new coverage of biomass as an alternative to fossil fuels, and process intensification.

The second edition includes: New chapters on Process Intensification and Processes for the Conver...

The Society of Dairy Technology (SDT) has joined with Wiley-Blackwell to produce a series of technical dairy-related handbooks providing an invaluable resource for all those involved in the dairy industry; from practitioners to technologists working in both traditional and modern large-scale dairy operations. The fifth volume in the series, Milk Processing and Quality Management, provides timely and comprehensive guidance on the processing of liquid milks by bringing together contributions fr...

Now in its fourth edition 'Tyldesley and Grieve's Muscles, Nerves and Movement' has established itself as the leading textbook for the study of movement by occupational therapists. The book provides students with a sound understanding of the way in which bones, joints, muscles and nerves allow the body to perform movement during daily activities. Early chapters provide a foundation for the study of movement, with the complexity of detail increasing as the book progresses.

Functional anatomy i...

A little over a decade since its first publication, the hypotheses set out in Manuel Castells' groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Multivariable Feedback Control: Analysis and Design, Second Edition presents a rigorous, yet easily readable, introduction to the analysis and design of robust multivariable control systems. Focusing on practical feedback control and not on system theory in general, this book provides the reader with insights into the opportunities and limitations of feedback control. Taking into account the latest developments in the field, this fully revised and updated second edition: * features a new chap...

Introduction to Statistics for Forensic Scientists is an essential introduction to the subject, gently guiding the reader through the key statistical techniques used to evaluate various types of forensic evidence. Assuming only a modest mathematical background, the book uses real-life examples from the forensic science literature and forensic case-work to illustrate relevant statistical concepts and methods. Opening with a brief overview of the history and use of statistics within forensic sc...