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Cengage Learning (88)
English for Cabin Crew
2010 || Paperback || Terence Gerighty || Cengage Learning
English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to:Improve fluency and pronunciationBuild key vocabulary and expressionsDevelop listening skillsIdeal for group teaching, one-to-one or self-study.
English for Cabi...
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PASS Cambridge BEC Higher (student's book) / 2nd Edition
2023 || Paperback || Anne Williams e.a. || Cengage Learning
This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).
Study Guide / 9th Edition
With Student Solutions Manual for McMurry's Organic Chemistry
2023 || Paperback || John E. McMurry || Cengage Learning
Study more effectively and improve your performance at exam time with this comprehensive guide! Written by Susan McMurry, the Study Guide and Solutions Manual provide answers and explanations to all in-text and end-of-chapter exercises. Content has been updated to match the new in-text and end-of-chapter exercises.
Introductory Econometrics
A Modern Approach
2019 || Hardcover || Jeffrey Wooldridge || Cengage Learning
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines.The author has organized the book's presentation around the type of data being an...
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Management: International Edition
2020 || Hardcover || Alan Benson e.a. || Cengage Learning
The second EMEA edition of Richard L. Daft's popular textbook, Management, has been fully updated to ensure that new European, Middle East and African content provides students with a practical approach to key concepts and theories with regional examples to enrich their learning. A wide range of inspiring real-world features are revealed as the student is guided through and prepared for the various challenges facing a modern manager.
This title is available with MindTap, a flexible online lea...
Precalculus / 8th edition
Mathematics for Calculus, International Metric Edition
2023 || Paperback || Saleem Watson e.a. || Cengage Learning
Stewart/Redlin/Watson's best-selling PRECALCULUS: MATHEMATICS FOR CALCULUS, 8th INTERNATIONAL METRIC EDITION with WebAssign digital resources prepares students to succeed in future calculus courses. This best-selling author team emphasizes problem-solving and mathematical modeling as this edition presents concepts with unparalleled clarity and precision. Updated content and revised learning features remove barriers for a carefully planned, inclusive learning experience.
The authors' attention...
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Keynote - Proficient Student's book + Spark sticker
2024 || Paperback || Lewis Lansford e.a. || Cengage Learning
Through life-changing stories, respected thinkers and authentic presentations, Keynote promotes a deeper understanding of the world and gives students the courage and means to express themselves in English. Communication, collaboration and creative thinking drive students towards real 21st century outcomes and encourage them to respond to ideas and find their own voice. Both students and teachers will emerge with new confidence, new ideas and a new determination to communicate in this increas...
Supply Chain Management / 11th Edition
A Logistics Perspective
2020 || Hardcover || John Coyle e.a. || Cengage Learning
Using a reader-friendly style and straightforward, interesting approach, SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE, 11E blends logistics theory with practical applications. The latest content highlights emerging issues, technology developments, and global changes in the constantly evolving field of supply chain management today. This digital edition examines today's real companies and how public and private organizations are responding to the continual pressure to modernize and transfo...
Purchasing and Supply Chain Management / 7th edition
2020 || Hardcover || Monczka e.a. || Cengage Learning
Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...
Marketing Strategy
2021 || Paperback || Bryan Hochstein e.a. || Cengage Learning
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.
New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...