Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...

Originally published in two volumes in 1980, The Printing Press as an Agent of Change is now issued in a paperback edition containing both volumes. The work is a full-scale historical treatment of the advent of printing and its importance as an agent of change. Professor Eisenstein begins by examining the general implications of the shift from script to print, and goes on to examine its part in three of the major movements of early modern times - the Renaissance, the Reformation, and the rise...

English for Specific Purposes offers the teacher a new perspective on this important field. The main concern is effective learning and how this can best be achieved in ESP courses. The authors discuss the evolution of ESP and its position today; the role of the ESP teacher; course design; syllabuses; materials; teaching methods, and evaluation procedures.

It will be of interest to all teachers who are concerned with ESP. Those who are new to the field will find it a thorough, practical introd...

This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization.

Many examples are discussed, including the revival of Hebrew...

Working memory is currently a 'hot' topic in cognitive psychology and neuroscience. Because of their radically different scopes and emphases, however, comparing different models and theories and understanding how they relate to one another has been a difficult task. This volume offers a much-needed forum for systematically comparing and contrasting existing models of working memory.

It does so by asking each contributor to address the same comprehensive set of important theoretical questions ...

In this rich and resonant work, Kierkegaard reflects on the biblical story of God's command to Abraham that he sacrifice his son Isaac as a test of faith. This volume, first published in 2006, presents the first new English translation for twenty years, by Sylvia Walsh, together with an introduction by C. Stephen Evans.

Social theory is the theoretical core of the social sciences, clearly distinguishable from political theory and cultural analysis. This book offers a unique overview of the development of social theory from the end of the Second World War in 1945 to the present day. Spanning the literature in English, French and German, it provides an excellent background to the most important social theorists and theories in contemporary sociological thought, with crisp summaries of the main books, arguments...

Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as wri...

This new edition of one of the most widely used course books on Islamic civilizations around the world has been substantially revised to incorporate the new scholarship and insights of the last twenty-five years. Ira Lapidus' history explores the beginnings and transformations of Islamic civilizations in the Middle East and details Islam's worldwide diffusion. The history is divided into four parts.

Part I is a comprehensive account of pre-Islamic late antiquity; the beginnings of Islam; the ...