People are complex beings and so is behavioural change, but you’ll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands.

Marketeers, policy-makers, HR-professionals, managers – and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact...

Dutch Grammar Support is aimed at both beginning and advanced learners of Dutch with a higher level of education. It provides a structured overview of Dutch grammar at three CEFR levels: A2, B1, and B2. All instruction and explanation is offered in simple English, which makes Dutch Grammar Support suitable for use in class or individually. The book offers explanation on form, meaning, and use of grammatical topics in Dutch. It can be used as an accompanying tool with every teaching method.

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Our world has changed a great deal since we first (or last) designed education. The current educational setting – a bunch of students in a classroom, at a set time and place, with one teacher sharing their knowledge as an omniscient authority – is still very much the same as it was a century ago.

In the Netherlands, the educational landscape provides, at least in theory, a great deal of freedom for schools to transform the contemporary learning environment as well as our vision of learnin...

The terrorist attacks that have been haunting European capitals show us that counterterrorism is necessary and essential in modern day society. The intelligence services and other organisations active in the field of counterterrorism are faced on a daily basis with the question of how extensive and intrusive their actions can be. What are the limits? Which actions are ethical? And most importantly: how do the professionals themselves deal with these - often complex - dilemmas? In Ethics of Co...

Kan het bewustzijn onafhankelijk van het lichaam bestaan? Maakt het bewustzijn deel uit van de hersenen? Kunnen machines bewustzijn hebben? Op toegankelijke wijze beantwoordt Hans Dooremalen in 8 questions about the conscious mind, een Engelstalige inleiding in de philosophy of mind, deze en andere vragen over het bewustzijn.

Hans Dooremalen werkt als filosoof aan Tilburg University. Bij Uitgeverij Boom/SUN publiceerde hij eerder (samen met Herman de Regt) onder andere Wat een onzin! (2008).

How do you provide exceptional service to demanding customers?

They're standing at your check-in desk, calling you on the phone, chatting with you online. Maybe they're seated in business class on your flight. Or eating at one of the tables you're waiting on. As a service employee, you encounter dozens or even hundreds of customers a day. Some of them are easygoing. With them, you can't go wrong. But some are demanding. They set the bar high and let you know it.

How should you serve these cus...

The primary goal of Designing a Research Project is to assist graduate students, PhD candidates and research fellows to develop an effective research design. In addition this book offers supervisors and tutors an opportunity to tighten their grip on their counseling roles while enabling them to perfect their student’s progress and help them to achieve better research results. Both practice-oriented and theory-oriented research can benefit from applying the methodology used when designing a r...

This book is about finance and accounting, subjects widely discussed in many other books. What sets this book apart from most others is that it discusses all the basic aspects of finance and accounting in one single textbook. Three areas of interest are discussed:

• Financial Management;

• Management Accounting;

• Financial Accounting.

Typically, these three subjects are treated separately as individual topics. They are closely related, however, since they all deal with the many financial issu...

Awarded a Golden medal from the Axiom Business Book Awards in the Business Theory category and shortlisted for Management Book of the Year

Organizations are currently in a new economy. They are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: Strategy = Execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than...