This textbook offers a systematic and up-to-date introduction to politics and society in the Middle East. Taking a thematic approach that engages with core theory as well as a wide range of research, it examines postcolonial political, social and economic developments in the region, while also scrutinising the domestic and international factors that have played a central role in these developments. Topics covered include the role of religion in political life, gender and politics, the Israel-...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

Developing a Questionnaire is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: how, why and when to use questionnaires how to analyse data how to present results how to relate questionnaires to other forms of research. This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.

Filled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.

The pandemic and the resulting lockdowns have reshaped the way that many people work. From commuting to an office on a daily basis, many companies are now adopting more hybrid ways of working - with the result that many more of us are working from home on a much more regular basi...

A clear and practical review of the 50 most common thinking challenges everyone faces from day to day, accompanied by a full guide to the most accessible and practical solutions.

Many people find themselves facing difficult work situations, day after day - often as a result of existing patterns of behaviour, or at the mercy of negative thoughts. But such cycles can be broken, allowing people to approach problems and challenges in a more robust and sustainable way. Smart Thinking will...

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.

While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded i...

A practical and accessible guide and introduction to the field of Western Esotericism