This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

Filled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.

The pandemic and the resulting lockdowns have reshaped the way that many people work. From commuting to an office on a daily basis, many companies are now adopting more hybrid ways of working - with the result that many more of us are working from home on a much more regular basi...

A clear and practical review of the 50 most common thinking challenges everyone faces from day to day, accompanied by a full guide to the most accessible and practical solutions.

Many people find themselves facing difficult work situations, day after day - often as a result of existing patterns of behaviour, or at the mercy of negative thoughts. But such cycles can be broken, allowing people to approach problems and challenges in a more robust and sustainable way. Smart Thinking will...

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.

While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded i...

'John Keay is the master storyteller and historian. This grand narrative of Himalaya is as epic as the mountains and peoples he describes' Dan Snow

'Adds the human element to the hard rock. And what a rich vein it is' Michael Palin

History has not been kind to Himalaya. Empires have collided here, cultures have clashed. Buddhist India claimed it from the south, Islam put down roots in its western approaches, Mongols and Manchus rode in from the north, and, from the east, China continues to ab...

'Not all lost cities are real, but this one was.'

The extraordinary story of Alexander the Great's lost city, and a quest to unravel one of the most captivating mysteries in ancient history.

'Superb . impeccably researched, but with the pace and deftly woven plot complexity of a John le Carré novel ... utterly brilliant' William Dalrymple, Guardian

'[An] exceptional biography ... This is a jewel of a book' Sunday Times

'A brilliant and evocative biography, written with consummate scholarship...

A practical and accessible guide and introduction to the field of Western Esotericism

A practical guide to how we can positively adapt to a changing world, from the internationally bestselling authors of The 100-Year Life

'The London Business School professors Andrew J. Scott and Lynda Gratton have been predicting how society must adapt for years. Now they have a post-pandemic road map for us all' Sunday Times

Smart new technologies. Longer, healthier lives. Human progress has risen to great heights, but at the same time it has prompted anxiety about where we're heading. Are o...

Anime: A Critical Introduction maps the genres that have thrived within Japanese animation culture, and shows how a wide range of commentators have made sense of anime through discussions of its generic landscape. From the battling robots that define the mecha genre through to Studio Ghibli’s dominant genre-brand of plucky shojo (young girl) characters, this book charts the rise of anime as a globally significant category of animation. It further thinks through the differences between anime...