Design Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and pr...

We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail — often in unexpected ways. This book reveals the surprising design of serv...

People who are good at having ideas are good at seeing connections. Could teaching people to see connections be a way to help them be more creative?

Over the years, there's a need for a book on creativity that complements the teaching of the creative process and tools and gives you a practical approach to how to enhance your innate ability to think creatively. This book as an opportunity to dispel the myth that creative talent is something possessed by a gifted minority. This is the opportuni...

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference).

If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then...

Heb jij het visuele werken al omarmd? Visueel werken en tekenskills worden steeds belangrijker in onze zakelijke omgeving. Een plaatje kan echt meer zeggen dan duizend woorden en visualisatie is voor bedrijven die hun zakelijke agility willen boosten, silo’s willen afbreken en hun klantbetrokkenheid willen vergroten een cruciaal onderdeel.

Het visualiseren van denkprocessen kan je helpen om complexe problemen op te lossen. Het zorgt ervoor dat teams en medewerkers op elkaars ideeën kunnen ...

'Creative Block' is a book set out to ruffle feathers, get out of ruts and start those juices flowing. Focussing on creative process and theory, it is filled with over 100 tasks to get your head into a conceptual and creative space, encouraging experimentation and playfulness in art.

Ideal for artists, industry creatives and individuals who simply want to delve deeper into their own creativity. This book helps to improve your process and technique when approaching art, in all its forms. Intr...

"It does not matter whether you are innovating on your proposition, your team culture or something else. The authors Carola Verschoor and Rik de Vette view innovation as the creation, development and implementation of new forms of value. It is a verb, because ultimately for innovation to happen, thoughts and ideas must be set in motion by doing. 

Think Like an Adman, Don’t Act Like One biedt 75 tips om mensen te verleiden tot ander gedrag. Of een andere zienswijze. Of een andere mening. Dit boek is voor iedereen die verhalen wil vertellen, of verdraaien. Wil enthousiasmeren of ontmoedigen. Dingen mooier wil maken, en andere dingen lelijker.

Reclame is veel meer dan een tv-filmpje van dertig seconden. Het is alles wat je doet om mensen te verleiden tot ander gedrag, andere perspectieven en ander meningen. Of, in de woorden van David...

Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of prescribing constrictive frameworks to force the reader into a cookie-cutter style of leadership, Leadership by Design acts as a mentor, guiding them towards finding their own unique style of leadership.

This book is crafted as a self-development jou...