The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today’s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of...

Originating in the healthcare sector, the Mangomoment has since become a wellknown concept and is rapidly conquering the world.

Mangomoment: a moment of great value brought about by small, unexpected gestures that require little or no time, money or effort.

Everyone needs respect, cooperation and compassion. But in our busy world, these things can’t be taken for granted. All too often, we lapse into procedures, protocols and guidelines, with the result that warm, empathic and caring humanit...

Entrepreneurship is an intriguing but complex domain. This textbook provides all the basics for anyone interested in setting up a business. It deals with the domains of intellectual property, market assessment and strategy, financial planning, financing and valuation.

You will find answers to questions such as: How can an entrepreneur test the feasibility of an innovative idea? Where can an entrepreneur find funding? How can an entrepreneur protect a developed technology or product?

As entrep...