Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

The 9th iteration of this go-to textbook on contemporary Russian politics offers comprehensive and critical discussion of the country's most recent developments, providing substantive coverage of the key areas in domestic and foreign Russian politics. Ranging from established topics such as executive leadership, parties and elections, to newer issues of national identity, protest, and Russia and Greater Eurasia, it reflects the changing nature of Russian politics in a globalising world define...

Moran's Principles of Engineering Thermodynamics, SI Version, continues to offer a comprehensive and rigorous treatment of classical thermodynamics, while retaining an engineering perspective. With concise, applications-oriented discussion of topics and self-test problems, this book encourages students to monitor their own learning. This classic text provides a solid foundation for subsequent studies in fields such as fluid mechanics, heat transfer and statistical thermodynamics, and prepares...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

Discover a powerful new lens for viewing the world with fascinating implications for our companies, economies, societies, and planet as a whole.

What causes one system to break down and another to rebound? Are we merely subject to the whim of forces beyond our control? Or, in the face of constant disruption, can we build better shock absorbersfor ourselves, our communities, our economies, and for the planet as a whole?

Reporting firsthand from the coral reefs of Palau to the back streets of P...

A Thorough Update of One of the Most Highly Regarded Textbooks on Quantum MechanicsContinuing to offer an exceptionally clear, up-to-date treatment of the subject, Quantum Mechanics, Sixth Edition explains the concepts of quantum mechanics for undergraduate students in physics and related disciplines and provides the foundation necessary for other specialized courses. This sixth edition builds on its highly praised predecessors to make the text even more accessible to a wider audience. It is ...

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Wir orientieren uns ist schulformübergreifend und lehrbuchunabhängig einzusetzen. In den Heften werden die Räume Deutschland, Europa und die Welt für die Klassenstufen 5/6, 7/8 und 9/10 behandelt. Die Arbeitsaufträge sind durch Rätsel, Spiele, Quizfragen und stumme Karten äußerst abwechslungsreich. Eine Testseite Prüfe dein Wissen schließt jede Einheit ab.