Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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Whether you're starting your BA degree or more advanced, this text is an essential companion for anyone seeking a comprehensive guide to International Relations. It’s the ideal companion for all undergraduate and postgraduate students of global affairs.

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

Learn how to think like an expert primary teacher and how to plan great lessons, using the knowledge, skills and evidence that can support fantastic teaching.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

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Covering all the basics, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations is essential reading for anyone studying organizational behavior at undergraduate or postgraduate level.

Health Promotion: Planning and Strategies has been a key pillar of our health list for many years.

Your contemporary guide to the core skills and know-how required to train as a primary school teacher, perfectly suited for professional studies modules on primary teacher training courses.

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.