An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

A new mainstream textbook on primary English for those training to teach in primary education, carefully written to be relevant for the changing education landscape of the next few years.

Supported with practical examples, case studies and resources exploring effective practice, Teaching Secondary Music covers the key concepts and approaches which underpin good practice in secondary music education.

A state of the art handbook in social cognition by two of the world's leading authorities in this field. Truly international in focus, it is the most wide-ranging and cutting edge volume available on this topic. Nothing like it currently exists.

A critical and controversial exploration of global events. Looking at examples such as the Olympic games and Live Aid, acclaimed sociologist Chris Rojek suggests that these kind of events are really about power, manipulation and social control.

Using historical evidence and interviews with high-profile decision-makers in Education, this book analyses education policy in England and Wales since the Second World War.

A unique textbook on urban geography, taking a global perspective with a through theoretical grounding and an extensive and diverse range of case studies.

A practical introduction to the process of designing, doing and writing up research with children and young people.

Written in a lively and engaging style, this book will enable both supervisors and supervisees to get the best they can from the supervisory experience.