This book shows trainees what they need to know to teach all areas of primary grammar. It explains how to support more able children and outlines what good teaching of each part of grammar looks like in the classroom.

Little Guide for Teachers: Supporting Behaviour in the Classroom inspires you to rethink how you manage behaviour. Using the authors' tried and tested approach, this book encourages you to manage mood as a preventative strategy for disruptive behaviour.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

Introduction to Cyber Politics and Policy is a comprehensive introductory textbook for cyber politics and security courses that bridges the gaps between the intricacies of technology and the theories of political science.

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.