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Resultaten (902)
Brand Management
|| Rik Riezebos || Pearson
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.
Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structur...
Product strategy and management
|| Michael J. Baker || Pearson
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.
It is also suitable for non-business school programmes - e.g., engineering, who offer electi...
Managing Across Cultures
2014 || Paperback || Susan Schneider || Pearson
As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries.
As well as providing an insight into other cultures, this text provides rea...
Brilliant Employability Skills
|| Frances Trought || Pearson
Brilliant Employability Skills emphasises the need for students to create their own individual employability profile and brand in order to compete successfully in today's highly competitive market place for graduate jobs. It is just as important to be able to market yourself as it is to secure your degree. In todays' job market having a degree is just one piece of the puzzle.
A good degree no longer sets you apart from other candidates -- this book will provide you with the tools and techniqu...
Brilliant Workplace Skills for Students & Graduates
How to Hit the Ground Running from Your First Day on the Job
2011 || Paperback || Bill Kirton || Pearson
This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.
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International Business Law / 6th edition
2012 || Paperback || Ray August e.a. || Pearson || ook als eBook
For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.
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Structured Computer Organization / 6th Edition
International Edition
2012 || Paperback || Andrew Tanenbaum || Pearson || ook als eBook
Structured Computer Organization, specifically written for undergraduate students, is a best-selling guide that provides an accessible introduction to computer hardware and architecture. This text will also serve as a useful resource for all computer professionals and engineers who need an overview or introduction to computer architecture. This book takes a modern structured, layered approach to understanding computer systems.
Its highly accessible - and its been thoroughly updated to reflec...
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Introduction to Programming with C++ / 3rd International edition
2013 || Paperback || Y. Liang || Pearson
For undergraduate students in Computer Science and Computer Programming courses A solid foundation in the basics of C++ programming will allow students to create efficient, elegant code ready for any production environment. Learning basic logic and fundamental programming techniques is essential for new programmers to succeed. A distinctive fundamentals-first approach and clear, concise writing style characterize Introduction to Programming with C++, 3/e.
Basic programming concepts are introd...
Principles of Parallel Programming
2023 || Hardcover || Calvin Lin e.a. || Pearson
With the rise of multi-core architecture, parallel programming is an increasingly important topic for software engineers and computer system designers. Principles of Parallel Programming, written by well-known researchers Calvin Lin and Lawrence Snyder, focuses on the underlying principles of parallel computation, explains the various phenomena, and clarifies why these phenomena represent opportunities or barriers to successful parallel programming. This book is ideal for an upper-level unde...
Design Patterns Explained / 2nd edition (e-book)
2004 || E-book via Bookshelf || Alan Shalloway || Pearson
You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams.
