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Resultaten (924)
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Management: A Skills approach / custom Stenden
|| Aly Boonstra || Pearson
Dit is een maatwerkproduct t.b.v. Stenden
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
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Social Psychology / 10th Global Edition
2020 || Paperback || Aronson Elliot e.a. || Pearson || ook als eBook
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and teachers, authors Elliot Aronson, Tim Wilson, and Sam Sommers present the classic studies that have driven the discipline alongside the cutting-edge research that is the future of social psychology. In addi...
Starting Out with Python / 5th Global Edition
2021 || Paperback || Tony Gaddis || Pearson
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.
With the knowledge acqu...
Educational Psychology / 14th Global Edition
2020 || Paperback || Anita Woolfolk || Pearson || ook als eBook
For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of teac...
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Social Psychology / 11th Global Edition
2025 || Paperback || Elliot Aronson || Pearson
Social Psychology introduces the key concepts of the field through a storytelling approach that makes research relevant. Drawing upon their extensive experience as researchers and teachers, the authors present classic studies alongside the cutting-edge research that is the future of social psychology.
The 11th Edition includes engaging contributions from new co-authors Elizabeth Page-Gould and Neil Lewis Jr. who bring their expertise to bear on pressing societal issues such as intergroup rela...
Strategy Safari / 2nd Edition
The complete guide through the wilds of strategic management
2023 || Paperback || Henry Mintzberg e.a. || Pearson
"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.
The world of strategy can seem to be an impenetrable jun...
Marketing Research with SPSS (e-book)
2018 || E-book via Bookshelf || Wim Janssens e.a. || Pearson
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Biological Psychology / 3rd Edition
2023 || Paperback || Fred Toates || Pearson
Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...
Key Management Ratios / 4th edition (e-book)
The 100+ Ratios Every Manager Needs to Know
2008 || E-book via Bookshelf || Ciaran Walsh || Pearson
Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what t...