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Geosystems / 9th Global edition
An Introduction to Physical Geography
2014 || Paperback || Robert Christopherson e.a. || Pearson
For Introductory Physical Geography Courses Among the most highly regarded in physical geography, Robert Christopherson's bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, 9th Edition is uniquely organised to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-bas...
Entrepreneurship and Effective Small Business Management 11th edition
Global Edition
2023 || Paperback || Norman Scarborough e.a. || Pearson
For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.
This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...
Marketing with MyMarketingLab Pack / 2nd edition
2014 || Paperback || Michael R. Solomon e.a. || Pearson
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The Business of Events Management
2014 || Paperback || John Beech || Pearson
Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: * Manage the financial aspects of events ma...
Essentials of Statistics / 5th Global edition
2014 || Paperback || Mario F. Triola || Pearson
From SAT scores to job search methods, statistics influences and shapes the world around us. Marty Triola's text continues to be the bestseller because it helps students understand the relationship between statistics and the world, bringing life to the theory and methods. Essentials of Statistics (a briefer version of Elementary Statistics-see below for the full series) raises the bar with every edition by incorporating an unprecedented amount of real and interesting data that will help instr...
Signals, Systems, & Transforms / 5th edition
2014 || Paperback || Charles L. Phillips e.a. || Pearson
For sophomore/junior-level signals and systems courses in Electrical and Computer Engineering departments. This text provides a clear, comprehensive presentation of both the theory and applications in signals, systems, and transforms. It presents the mathematical background of signals and systems, including the Fourier transform, the Fourier series, the Laplace transform, the discrete-time and the discrete Fourier transforms, and the z-transform.
The text integrates MATLAB examples into the p...
Critical Thinking and Communication / 7th edition
The Use of Reason in Argument
2014 || Paperback || Edward Inch e.a. || Pearson || ook als eBook
Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.
International Business / 8th edition
2014 || Paperback || Ricky W. Griffin e.a. || Pearson
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world.
Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learnin...
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Don't Make Me Think, Revisited / 3rd edition
A Common Sense Approach to Web Usability
2014 || Paperback || Steve Krug || Pearson || ook als eBook
Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.
In this substantially revised edition, Steve return...
Longman Dictionary of Contemporary English / 6th edition
For advanced learners
2014 || Paperback || Pearson
The sixth edition of this best-selling dictionary ensures students produce more accurate English both in writing and speaking with 230,000 words, phrases and meanings. Now with expanded Grammar information, students get extra help with grammar patterns and using the correct tenses. The integrated Collocations Dictionary shows learners which words to use together, while the integrated Thesaurus helps them to expand their vocabulary. Register Notes focus on the differences between spoken and wr...