This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The leading text in the field shows how researchers use scientific logic to study the underlying mechanisms and evolutionary bases of behavior, with emphasis on how evolutionary theory unifies the various sub disciplines within animal behavior. A comparative and integrative overview of how and why animals as diverse as insects and humans behave the way that they do, linking behaviors to the brain, genes, and hormones, as well as to the surrounding ecological and social environments.

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age.

In this Very Short Introduction Stella Theo...

See - Understand - Discuss - PracticeOperations Management makes it easy to:* identify the relevance of operations in the real-world; * understand the theory underlying the subject; * discuss and think critically about operations; * consolidate learning through practice. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, m...

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundame...

With over 5,500-including 150 new-accessible entries, this sixth edition of the bestselling Dictionary of Finance and Banking has been fully revised and updated to take into account the ever-developing financial landscape of the last five years. This comprehensive A-Z defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, andpublic and government finance. Now with ex...

The most accessible and practical guide to research methods written especially for politics and international relations students.

Unsurpassed in authority, reliability and accuracy; the 15th edition has been fully revised and updated to incorporate all relevant legislation for international law courses. Blackstone's International Law Documents is an abridged collection of legislation carefully reviewed and selected by Sir Malcolm Evans. With unparalleled coverage of international law, Blackstone's International Law Documents leads the market: consistently recommended by lecturers and relied on by students for exam and c...

On October 1, 2009, the People's Republic of China (PRC) celebrated the 60th anniversary of its founding. And what an eventful and tumultuous six decades it had been. During that time, under the leadership of the Chinese Communist Party (CCP), China was transformed from one of the world's poorest countries into the world's fastest growing major economy, and from a weak state barely able to govern or protect its own territory to a rising power that is challenging the United States for global i...

Thou and thine, Hester Prynne, belong to me.'With these chilling words a husband claims his wife after a two-year absence. But the child she clutches is not his, and Hester must wear a scarlet 'A' upon her breast, the sin of adultery visible to all. Under an assumed name her husband begins his search for her lover, determined to expose what Hester is equally determined to protect.

Defiant and proud, Hester witnesses the degradation of two very different men, as moral codes and legal imperativ...