Patsy Lightbown and Nina Spada have worked for over four decades in second language research and education. They are highly respected worldwide for making theory and research about language learning accessible and relevant to classroom teaching. This widely acclaimed book remains essential reading for second language teachers.

For business professionals looking to advance their careers through improving their English, Business Result Second Edition is a practical Business English course that focuses on real, relevant communication skills they can immediately use in the workplace.

The easy-to-use, flexible and adaptable materials with comprehensive support and guidance from the Teacher's Book allow teachers to tailor their lessons to the needs of their students

with minimum

effort.

With new Online ...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory.

Along the way, the basics of formal logic are explained in simple, non-technic...

Encompassing everything from great power politics to everyday objects such as smart phones, geopolitics affects citizens, governments, and international bodies, and is far more than simply the impact of geographical features on political developments. This book considers both geopolitics' intellectual historical origins and its current concerns.

With over 520 million followers, Buddhism is now the world's fourth largest religion. Over the last seventy years or so there has been a growing interest in Buddhism, and it continues to capture the imagination of many in the West, who see it as either an alternative or a supplement to their own religious beliefs. For complex cultural and historical reasons, ethics has not received as much attention in traditional Buddhist thought as it has in the West.

In this Very Short Introduction, Damien...

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

Throughout history, humankind has pursued means to improve the yield of crop plants through selective plant breeding and hybridization. Today, genetic manipulation provides a powerful tool for directing plant breeding. But how is genetic manipulation implemented? What benefits can it offer? And what are the broader issues surrounding the use of this technology? The second edition of Plant Biotechnology: the genetic manipulation of plants presents a balanced, objective exploration of the techn...

In A Sicilian Romance (1790) Ann Radcliffe began to forge the unique mixture of the psychology of terror and poetic description that would make her the great exemplar of the Gothic novel, and the idol of the Romantics. This early novel explores the cavernous landscapes and labyrinthine passages of Sicily's castles and convents to reveal the shameful secrets of its all-powerful aristocracy.