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Resultaten (165)
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A History of Western Society Since 1300 / 14th edition
2023 || Paperback || Merry E. Wiesner-Hanks e.a. || Macmillan
Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...
Principles of Life Digital Update (International Edition)
2022 || Paperback || David M. Hillis e.a. || Macmillan
Principles of Life is engaging, active, and focused on skills.
Research shows that when students engage with a course, it leads to better outcomes. Principles of Life 3e Digital Update is now supported in Achieve, Macmillan’s new online learning system for biology. Achieve supports PoL’s holistic solution that has been designed from the ground up to actively engage students in mastering concepts and becoming skilled at solving biological problems. Achieve includes thoughtfully curated as...
Julien's Primer of Drug Action (International Edition)
2023 || Paperback || Robert M. Ph.D. Julien e.a. || Macmillan
The ideal text for students new to pharmacology based on the latest research and newest formulations.
Julien’s Primer of Drug Action continues to evolve side by side with the field it covers providing a thoroughly up to date look at psychotherapeutic and recreational drugs, including the latest research and the newest formulations. It introduces important concepts to build a strong foundation for students and then applies them to the most common recreational and psychotherapeutic drugs. Wri...
Fundamentals of Human Neuropsychology / 8th edition
Print + Achieve
2021 || Paperback || Bryan Kolb e.a. || Macmillan
Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field. Authors draw on recent research and their own clinical and lab experience to guide their development of the content. Using their experience in the classroom they present complex topics in a way that is both accessible and engaging to students. Coverage includes recent developments in network analysis, neural imaging, and genetic research- particularly in terms of the impact on our understanding and assessme...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Almost English
2014 || Paperback || Charlotte Mendelson || Macmillan
Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .
In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...
Essentials of International Economics
2014 || Paperback || Robert C. Feenstra e.a. || Macmillan
Expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies, Essentials of International Economics takes a modern approach to make the material more accessible.
Code Dependent
Living in the Shadow of AI
2024 || Paperback || Madhumita Murgia || Macmillan
A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the shocking, often mysterious impact of algorithms on our own behaviour, as consumers and citizens.
Living Physical Geography
2019 || Paperback || Bruce Gervais || Macmillan
Living Physical Geography focuses on interactions between people and physical geography, using pedagogical features (in the textbook and online) to create a modern synthesis of the science of physical geography.
The new edition of Living Physical Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creating the most powerful online learning tool for Geography students. It houses all of our renown...
A History of World Societies, Volume 1
To 1600
2017 || Paperback || Merry E Wiesner-Hanks e.a. || Macmillan
A regional and global approach to world history that highlights society and culture Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Eleventh Edition of A History of World Societies includes even more features and tools to engage today's students and save instructors time. This edition includes more help with historical thinking skills, an expanded primary source program in print and online, and...