Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writ...

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.

Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...

Fully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations. The Handbook provides practitioners and students with a complete, step-by-step overview of the many different aspects of setting up, managing and optimizing supply chains. Designed to offer a full appreciation of how supply chains are planned and operated, it is str...

Unlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.

Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.

Uncover the fundamental concepts of cloud computing and harness the skills you need for a successful career in this fast-growing sector.

Play the risk game to your advantage by learning from successful business leaders, entrepreneurs and individuals who took a risk, and won.

Discover the rivalries, conflicts and success stories from the fascinating world of fintech, from cryptocurrencies and NFTs to the rise of digital banking.

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.