Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

Designed specifically for introductory globalization courses, Introducing Globalization helps students to develop informed opinions about globalization, inviting them to become participants rather than just passive learners. Identifies and explores the major economic, political and social ties that comprise contemporary global interdependencyExamines a broad sweep of topics, from the rise of transnational corporations and global commodity chains, to global health challenges and policies, to i...

Cultural Globalization: A User's Guide is a personal and engaging journey through theories of culture and globalization. Drawing on extensive examples and interdisciplinary research, Wise explores concepts of culture, territory and identity in order to give students a new perspective on issues of globalization. Includes numerous examples from Asian, European, and North American youth culture and popular music. Draws on interdisciplinary research from the fields of anthropology, cultural studi...

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...

From the author of the bestselling introduction to evidence-based medicine, this brand new title makes sense of the complex and confusing landscape of implementation science, the role of research impact, and how to avoid research waste.

Mann's Introductory Statistics is written for a one or two semester first course in applied statistics and is intended for students who do not have a strong background in mathematics. The only prerequisite is knowledge of elementary algebra. Introductory Statistics is known for its realistic examples and exercises, clarity and brevity of presentation, and soundness of pedagogical approach.

Develop the next killer Android App using Java programming! Android is everywhere! It runs more than half the smartphones in the U.S.-and Java makes it go. If you want to cash in on its popularity by learning to build Android apps with Java, all the easy-to-follow guidance you need to get started is at your fingertips. Inside, you'll learn the basics of Java and grasp how it works with Android; then, you'll go on to create your first real, working application.

How cool is that? The demand for...

VOLCANOES Since the publication of the first edition of Volcanoes in 2010, our world of volcanology has changed in exciting ways. Volcanoes have continued to erupt (some 61 eruptions with VEI magnitudes greater than 3 have taken place since 2010), and in this revised and updated edition, the authors describe the largest of these, and the ones that have had the most impact on society. Volcanoes, Second Edition, contains more than 80 new photographs and figures to better illustrate volcanic fea...