Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. .

Introduction to Pragmatics guides students through traditional and new approaches in the field, focusing particularly on phenomena at the elusive semantics/pragmatics boundary to explore the role of context in linguistic communication. Offers students an accessible introduction and an up-to-date survey of the field, encompassing both established and new approaches to pragmatics. Addresses the traditional range of topics - such as implicature, reference, presupposition, and speech acts - as we...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

First published over 40 years ago, this was the first text on the identification of organic compounds using spectroscopy. This text is now considered to be a classic. This text presents a unified approach to the structure determination of organic compounds based largely on mass spectrometry, infrared (IR) spectroscopy, and multinuclear and multidimensional nuclear magnetic resonance (NMR) spectroscopy.

The key strength of this text is the extensive set of practice and real-data problems (in C...

Managing, controlling and improving quality is a critical activity in modern business organizations. Quality is directly linked to productivity, competitiveness, customer satisfaction, business growth, elimination of waste and other non-value added activities, and overall business success. Cycle time and throughput is just as important in a hospital emergency room as it is in a semiconductor factory.

Defects and errors don't occur just in factories, they occur in transactional and service bus...

Pull up what you need to know. Pumps and hydraulic equipment are now used in more facets of industry than ever before. Whether you are a pump operator or you encounter pumps and hydraulic systems through your work in another skilled trade, a basic knowledge of the practical features, principles, installation, and maintenance of such systems is essential.

You'll find it all here, fully updated with real-world examples and 21st-century applications.This title helps to: learn to install and serv...

Maximize your Excel 2013 experience using VBA application development The new Excel 2013 boasts updated features, enhanced power, and new capabilities. Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, "Mr.

Spreadsheet" shows you how to maximize your Excel experience using professional spreadsheet application development ti...

This book explains the correct logical approach to analysis of forensic scientific evidence. The focus is on general methods of analysis applicable to all forms of evidence. It starts by explaining the general principles and then applies them to issues in DNA and other important forms of scientific evidence as examples.

Like the first edition, the book analyses real legal cases and judgments rather than hypothetical examples and shows how the problems perceived in those cases would have been ...

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...

This textbook provides an overview of the origin and preservation of carbonate sedimentary rocks. The focus is on limestones and dolostones and the sediments from which they are derived. The approach is general and universal and draws heavily on fundamental discoveries, arresting interpretations, and keystone syntheses that have been developed over the last five decades.

The book is designed as a teaching tool for upper level undergraduate classes, a fundamental reference for graduate and res...