The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.

For courses in Introductory Psychology Throughout Psychology, Saundra Ciccarelli and J. Noland White employ a learner-centred, assessment-driven approach that maximises student engagement, and helps educators keep students on track. The authors draw readers into the discipline by showing how psychology relates to students' own lives.

Clear learning objectives, based on the recommended APA undergraduate learning outcomes, guide learners through the material. And assessment tied to these learni...

Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

Theories of Counseling and Psychotherapy: An Integrative Approach by Elsie Jones-Smith is for the theories of counseling and psychotherapy course at both the undergraduate and graduate level. This Third Edition, offers an extensive array of theories that includes all the mainstream theories as well as such contemporary approaches as narrative, feminist, LGBT, and post-modern . It offers students an integrative framework with which to assess the various theories with respect to possible clinic...

Becoming an Evocative Coach: A Practice Guide for the Study of Evocative Coaching and Evoking Greatness will allow coaches to reflect on their learning and put evocative coaching strategies into practice.

Let this practical, easy-to-use toolkit guide you through embedding critical SEL competencies into your virtual classrooms and make SEL a way of being for you and your students-anytime, anywhere.

The law that regulates armed conflicts is one of the oldest branches of international law, and yet continues to be one of the most dynamic areas of law today. This book provides an accessible, scholarly, and up-to-date examination of international humanitarian law, offering a comprehensive and logical discussion and analysis of the law. The book contains detailed examples, extracts from relevant cases, useful discussion questions, and a recommended reading list for every chapter.

Emerging tre...

Written by one of the world's leading international lawyers, this is the new and updated edition of Jan Klabbers' landmark textbook. International law can be defined as 'the rules governing the legal relationship between nations and states', but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising th...