The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...

Applied Statistics and Probability for Engineers provides a practical approach to probability and statistical methods. Students learn how the material will be relevant in their careers by including a rich collection of examples and problem sets that reflect realistic applications and situations. This product focuses on real engineering applications and real engineering solutions while including material on the bootstrap, increased emphasis on the use of p-value, coverage of equivalence testin...

Ed Sarafino and Timothy Smith draw from the research and theory of multiple disciplines in order to effectively demonstrate how psychology and health impact each other. The newly updated 9th Edition of Health Psychology: Biopsychsocial Interactions includes a broader picture of health psychology by presenting cross-cultural data. Furthermore, international examples are also included to further explore the psychologist's perspective of health issues around the world and highlight what works in...

Now in its sixth edition, Work in the 21st Century: An Introduction to Industrial and Organizational Psychology by Jeffrey M. Conte and Frank J. Landy is the most current and engaging text for the industrial and organizational (I-O) psychology course.

The text ties together themes and topics such as diversity, cognitive and physical abilities, personality, emotional intelligence, technology, multicultural dynamics, and evidence-based I-O psychology in a way that explores the rich and intrigui...

The third edition of Global Politics: A New Introduction continues to provide a completely original way of teaching and learning about world politics. The book engages directly with the issues in global politics that students are most interested in, helping them to understand the key questions and theories and also to develop a critical and inquiring perspective. Completely revised and updated throughout, the third edition offers up-to-date examples engaging with the latest developments in gl...

Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory.

The authors present the material in an accessible s...

Proofs play a central role in advanced mathematics and theoretical computer science, yet many students struggle the first time they take a course in which proofs play a significant role. This bestselling text's third edition helps students transition from solving problems to proving theorems by teaching them the techniques needed to read and write proofs. Featuring over 150 new exercises and a new chapter on number theory, this new edition introduces students to the world of advanced mathemat...