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Resultaten (762)
Principles of Marketing, Global Edition (e-book)
2021 || E-book via Bookshelf || Philip T. Kotler e.a. || Pearson
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their da...
Biology: A Global Approach, Enhanced Global Edition (e-book)
2020 || E-book via Bookshelf || Neil A. Campbell e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology.
The author team advances Neil Campbell's vision of mee...
Essentials of Anatomy & Physiology / 8th Global Edition
2020 || Paperback || Frederic H. Martini e.a. || Pearson
For one-semester courses in anatomy & physiology. Celebrated for its precise illustrations, emphasis on integration, and engaging clinical content, Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background. The 8th Edition guides students through tough A&P topics, helping them retain challenging content in the fast-paced one-semester A&P course.
The new edition draws on the outstanding art and hallmark f...
Fundamentals of Strategy (e-book)
2020 || E-book via Bookshelf || Richard Whittington e.a. || Pearson
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is co...
Cost Accounting: A Managerial Emphasis / 17th Global Edition
2020 || Paperback || Srikant Datar e.a. || Pearson || ook als eBook
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
The 17th Edition incorporates the latest research and most ...
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
Digital Marketing / 8th edition (e-book)
2022 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...
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Entrepreneurship: Successfully Launching New Ventures, Updated 6th Global Edition
2021 || Paperback || Bruce Barringer e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully l...
International Business / 17th Global Edition (e-book)
2021 || E-book via Bookshelf || John Daniels e.a. || Pearson
Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
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Horngren's Financial & Managerial Accounting, The Managerial Chapters / 7th Global edition
2021 || Paperback || Tracie Miller-Nobles e.a. || Pearson
For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.
Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emp...
