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Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
2020 || Paperback || Damian Ryan || Kogan Page Ltd
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...
Supply Chains in Action
A Case Study Collection in Supply Chain, Logistics, Procurement and Operations Management
2019 || Hardcover || Richard Wilding || Kogan Page Ltd
Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.
morgen verzonden
Can We Talk?
Seven Principles for Managing Difficult Conversations at Work
2024 || Paperback || Roberta Chinsky Matuson || Kogan Page Ltd
Improve your relationships with your boss, peers and teammates, and ensure your voice is heard by engaging in difficult conversations with confidence, clarity, compassion, curiosity, compromise, credibility and courage.
Sustainable Logistics and Supply Chain Management / 3rd edition
Principles and Practices for Sustainable Operations and Management
2022 || Paperback || David B. Grant e.a. || Kogan Page Ltd
Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to develop and implement sustainable principles and practices. Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations.
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morgen verzonden
Confident Coding
Learn How to Code and Master the Essentials
2024 || Paperback || Rob Percival e.a. || Kogan Page Ltd
Take your career to the next professional level and give yourself that competitive edge by learning the essentials of coding with this friendly and easy-to-understand guide.
Successful Employee Communications / 2nd edition
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
2022 || Paperback || Sue Dewhurst e.a. || Kogan Page Ltd
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working.
Easy-to-follow frameworks and checklists will help you conduct an internal com...
vandaag verzonden
Logistics and Supply Chain Innovation / 2nd edition
A Practical Guide to Disruptive Technologies and New Business Models
2022 || Paperback || John Manners-Bell e.a. || Kogan Page Ltd
Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain.
The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, i...
morgen verzonden
Sparking Success
Why Every Leader Needs to Develop a Creative Mindset
2024 || Paperback || Adam Kingl || Kogan Page Ltd
Uncover your creative spark and discover how it can revolutionize your leadership.
Strategic Risk and Crisis Management
A Handbook for Modelling and Managing Complex Risks
2023 || Paperback || David Rubens || Kogan Page Ltd
From natural disasters to cyber-attacks to global pandemics, the modern risk environment is highly complex and challenges our fundamental understanding of risk and crisis management. All senior risk and crisis managers face a similar challenge: maximizing their organization's ability to prepare for a potential high-impact event. Blending practical insights with rigorous research, Strategic Risk and Crisis Management provides a range of realistic solutions for any operational environment.
It i...
morgen verzonden
Begin With You
Invest in Your Mental Well-being and Satisfaction at Work
2024 || Paperback || Petra Velzeboer || Kogan Page Ltd
Productivity, collaboration, confidence, success - it all depends on a positive outlook and good mental wellbeing. And your mental health begins with you.