Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

A pract...

Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in?

Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successf...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

As the second book in the ‘this human’ series, Design Character explores the values, ethics, and motivations behind every designer. It helps the reader navigate their inner world and create an authentic practice that is deeply informed by who they are at their core.

Perfect for a designer, or anyone keen to understand how values inform their actions, this book is for those wanting to have more impact with their work and accelerate mastery in their practice.

We have entered an era that a...

The book consists of three parts. The first is about finding your true north and pinpointing the problem that needs to be solved. Part two is about getting everyone to act. And in part three, you’ll learn how to transform yourself and your organisation.

The book’s authors each have over +20 years of experience working for technology giants and industry pioneers, HP and Microsoft. As a result, the authors know firsthand the pains of working in organisations that are constantly transformin...

Generative Artificial Intelligence (AI) tools are currently making a dynamic appearance in the architectural realm. Social media are being bombarded by word-to-image/image-to-image/word-to-3D/image-to-3D illustrations of fictive buildings generated by 2D or 3D AI algorithms. However, these “designs”, while visually appealing, have initiated a debate about their substance and the impact they have on conventional design methods. This book investigates the integration of generative ai-assist...

Are you the driving force behind your company’s success?

As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation’s growth and sustainability. It’s a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right?

Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system develope...

Is there anything more entertaining, inspiring and instructive than observing art? Yes, it is watching the people interacting with this art. This book may forever change your approach to art as it urges you to always consider both the work and the response. Because ultimately artists create, but we – the audience – complete the picture.

'A Spectator is an Artist Too' is a visual essay about human behaviour around art: what happens when we are confronted with something immensely beautiful,...