In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

Looking at the rise of the auto-industrial economy and evaluating its effect on modern society, this book provides a succinct exploration that will be of interest across the social sciences

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

This handy reference provides students, either new to methods or in need of a refresher, with the answers to some of the most frequently asked questions about qualitative research.

Ideal for those already familiar with basic Excel features, this updated Third Edition shows readers how to utilize Microsoft (R) Excel's functions and Analysis ToolPak to answer simple and complex questions about data.

A fully updated and accessible overview of randomized response

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.

Updated to reflect current developments and trends in internet research, this book presents a state-of-the-art review of the Internet as a tool for conducting research in the social and behavioural sciences.