This book is a primer for those looking to engage with identity theory and to understand, in particular, the developments to identity process theory and how these relate to the world today.

Fully revised, reconfigured and expanded, the Second Edition explores critical psychology's continued growth and diversification

A comprehensive biological psychology textbook that fits with the BPS guidelines for undergraduate study, this title represents an inexpensive, yet graphical, colourful, research-rich, and pedagogically developed textbook fully in tune with lecturers' and students' needs in biological psychology.

An indispensable guide to the key research and study skills that students need to develop, and then put into effective practice at all levels.

In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research.

By emphasizing concepts, lo...

Exploring Lifespan Development, Fourth Edition , the shorter, essentials version of Development Through the Lifespan , Seventh Edition, covers the same topics and contains the same number of chapters, but presents only the essential information, with an exceptionally strong emphasis on applications. Exploring Lifespan Development also includes all the great features Berk's texts are known for - an engaging writing style, exceptional multicultural and cross-cultural focus, rich examples, the m...

Written for undergraduates, this book will become crucial to any student wanting a key to unlock the world of child development, by ensuring they understand the main concepts in the discipline.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.