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Resultaten (1302)
Sport Marketing
2023 || Paperback || Windy Dees e.a. || Human Kinetics Publishers
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...
maandag verzonden
Selfie
How We Became So Self-Obsessed and What It's Doing to Us
2024 || Paperback || Will Storr || Pan Macmillan
maandag verzonden
Events Management
Principles and Practice
2021 || Paperback || Razaq Raj e.a. || SAGE
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
maandag verzonden
Institutions and Organizations
Ideas, Interests, and Identities
2013 || Paperback || W. Richard Scott || SAGE
By presenting the differences as well as the underlying commonalities of institutional theories, this book presents a cohesive view of the many flavours and colours of institutionalism. It evaluates and clarifies developments in both theory and research while identifying future research directions.
maandag verzonden
Superheavy
Making and Breaking the Periodic Table
2024 || Paperback || Kit Chapman || Bloomsbury Publishing
Takes an in-depth look at how elements are discovered, why they matter and where they will take us, with a particular focus on the new 'superheavy' elements discovered very recently
maandag verzonden
The Cyber Effect
A Pioneering Cyberpsychologist Explains How Human Behaviour Changes Online
2024 || Paperback || Mary Aiken || Hodder & Stoughton General Division
Freakonomics for our modern online lives from the world's leading cyberpsychologist and inspiration for CSI Cyber, Mary Aiken.
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
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HBR Guide to Getting the Right Work Done (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Getting the Right Work Done
maandag verzonden
HBR Guide to Managing Stress at Work (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
When your job is demanding so much from you that it's starting to wear you down, here's how to stay productive, cope with the pressure, renew your energy, and perform at your best
maandag verzonden
Shadow Trades
The Dark Side of Global Business
2020 || Paperback || Amos Owen Thomas || SAGE
The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in ensuring students develop responsible business-conscious and macro interdisciplinary thinking.
