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Resultaten (1120)
maandag verzonden
Consumer Psychology
Theories & Applications
2023 || Paperback || Hazel Huang || SAGE
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
maandag verzonden
Qualitative Research in Business and Management
2020 || Paperback || Michael D Myers || SAGE
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
maandag verzonden
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Social Media Marketing / 5th edition
2023 || Paperback || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
maandag verzonden
maandag verzonden
Artificial Intelligence and Work
Transforming Work, Organizations, and Society in an Age of Insecurity
2025 || Paperback || John Bratton e.a. || SAGE
This thought-provoking book looks at how AI technologies are changing organizations, society and the world of work, combining breadth, critical analysis and academic rigour.
maandag verzonden
Digital Marketing
Strategic Planning & Integration
2022 || Paperback || Annmarie Hanlon || SAGE
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
maandag verzonden
An Introduction to Human Resource Management
2022 || Paperback || Nick Wilton || SAGE
Reflecting the global nature of the workplace with its use of real-world examples, this is a critical introduction to the world of HRM that goes beyond a prescriptive, how-to approach to prepares you for your HR career.
Strategic Management / 9th edition
2021 || Paperback || Richard Lynch || SAGE || ook als eBook
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...
maandag verzonden
Virtual EI (HBR Emotional Intelligence Series)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
