Is management een onderdeel van economie? Wat is het verband tussen management en sociologie of psychologie? En waarom moeten managers beschikken over wiskundige inzichten?

Dat, en nog veel meer, vind je terug in dit basiswerk over management van organisaties. In plaats van enkel zogenaamde succesformules en instant recepturen aan te bieden, belicht dit boek de verschillende alternatieve benaderingswijzen die vaak

afkomstig zijn uit diverse vakgebieden waarop de managementwetenschap steunt. H...

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...

The authors of the #1 New York Times best-seller Designing Your Life examine how COVID has transformed our work lives and present strategies for using design thinking to create a new work-life balance. Original.

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, i...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior.  A streamlined presentation of key organizational behavior concepts 

Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and i...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in business,economics, and financial engineering and mathematics.

The definitive guide to the derivatives market, updated with contemporary examples and discussions Known as 'the bible' to business and economics professionals and a consistentbest-seller, Options, Futu...

Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.

This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...

Aandelen, vastgoed, ETF’s, recordbrekende beurzen en cryptomiljonairs… Je kan er haast niet meer omheen. Krijg jij ook last van FOMO als je al die beleggingshypes voorbij ziet komen in je newsfeed? De mogelijkheden om te beleggen zijn eindeloos, maar dat geldt ook voor de mogelijke risico’s en valkuilen. Hoe kun je dan als beginnende belegger toch een graantje meepikken, op een veilige manier?

Je bent jong en je wilt… beleggen legt je uit hoe je je eerste stappen op de financiële mar...

What a rare mushroom can teach us about sustaining life on a fragile planetMatsutake is the most valuable mushroom in the world-and a weed that grows in human-disturbed forests across the northern hemisphere. Through its ability to nurture trees, matsutake helps forests to grow in daunting places. It is also an edible delicacy in Japan, where it sometimes commands astronomical prices.

In all its contradictions, matsutake offers insights into areas far beyond just mushrooms and addresses a cru...