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Paperback (8)
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67,00
Vandaag besteld,
maandag verzonden
met 5% korting 63,65
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Bestel

Entrepreneurial Thinking

Mindset in Action

2024 || Paperback || Suzanne Mawson e.a. || SAGE

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

136,95
Levertijd: 4 werkdagen
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Bestel

Business Skills for the 21st Century

2024 || Hardcover || Marc G. Baaij || SAGE

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

46,95
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dinsdag verzonden
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Advertising in the Digital Age

Theories and Practices

2024 || Paperback || Sevil Yesiloglu e.a. || SAGE

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

58,00
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met 5% korting 55,10
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Digital Business

Strategy, Management & Transformation

2024 || Paperback || Annmarie Hanlon || SAGE

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

50,00
Levertijd: 5 werkdagen
met 5% korting 47,50
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Bestel

Strategic Management in the Media / 3rd edition

Theory to Practice

2024 || Paperback || Lucy Kung || SAGE

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

153,00
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met 5% korting 145,35
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Strategic Management in the Media

Theory to Practice

2024 || Hardcover || Lucy Kung || SAGE

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

65,45
Levertijd: 5 werkdagen
+
Bestel

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

2024 || Paperback || Simon Hudson e.a. || SAGE

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

118,95
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Business Analytics

Solving Business Problems With R

2024 || Paperback || Arul Mishra e.a. || SAGE

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

98,00
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maandag verzonden
met 5% korting 93,10
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Bestel

Fundraising

Principles and Practice

2024 || Paperback || Michael J. Worth || SAGE

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

166,00
Vandaag besteld,
maandag verzonden
met 5% korting 157,70
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Bestel

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

2024 || Hardcover || Simon Hudson e.a. || SAGE

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.