The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.

English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what t...

Now in its fifth edition, Economic Approaches to Organisations remains one of the few texts to emphasize the importance of economic issues and developments in the study of organisations and management. It explains in a non-technical way different economic approaches such as behavioural theory of the firm, game theory, agency theory, transaction cost economics, economics of strategy and evolutionary approaches. This latest edition is packed with practical examples from real-world companies, he...

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. 'Definition' boxes explain key terms and 'Research in practice' boxes show how the research is used in real life, making this the...

Want to beat your sales target?

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

What do brilliant salespeople know, do and say that makesthem so successful?

The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has becom...

This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-cus...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

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