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Resultaten (199)

23,50
Levertijd: 5 werkdagen
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Bestel

Speak Out, Listen Up

2024 || Paperback || Megan Reitz e.a. || Pearson

Speak Out, Listen Up helps you to navigate power differences and speak up with confidence in a way that you will be heard. But it’s no good speaking up if there isn’t anyone listening, so we also help you to understand how your power enables others to speak up and how it might silence them. Previous edition shortlisted for CMI Management Book of the Year 2020.

68,90
Levertijd: 5 werkdagen
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Bestel

Organization Theory

Challenges and Perspectives

2023 || Paperback || John McAuley e.a. || Pearson

?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...

80,95
Levertijd: 5 werkdagen
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Bestel

Global Marketing Management / 8th International Edition

2013 || Paperback || Warren J. Keegan e.a. || Pearson

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

22,50
Levertijd: 4 werkdagen
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Bestel

The Brand Gap / 2nd Edition

Revised Edition

2020 || Paperback || Marty Neumeier || Pearson

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

149,95
Levertijd: 5 werkdagen
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Bestel

Elements of Chemical Reaction Engineering / 5th edition

2016 || Hardcover || H. Fogler || Pearson

The Definitive, Fully Updated Guide to Solving Real-World Chemical Reaction Engineering Problems For decades, H. Scott Fogler's Elements of Chemical Reaction Engineering has been the world's dominant text for courses in chemical reaction engineering. Now, Fogler has created a new, completely updated fifth edition of his internationally respected book. The result is a refined book that contains new examples and problems, as well as an updated companion Web site. More than ever, Fogler has succ...

16,95
Levertijd: 11 werkdagen
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Bestel

Webs of Influence / 2nd Edition

The Psychology Of Online Persuasion

2023 || Paperback || Nathalie Nahai || Pearson

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

44,68
Direct beschikbaar
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Bestel

Understanding Cross-Cultural Management / 4th edition (e-book)

2022 || E-book via Bookshelf || Marie-Joelle Browaeys e.a. || Pearson

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural ...

69,95
Levertijd: 5 werkdagen
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Bestel

Introducing Human Resource Management / 8th edition

2019 || Paperback || Caroline Hook e.a. || Pearson

Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.

This 8th edition has b...

62,12
Direct beschikbaar
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Bestel

Introduction to Operations and Supply Chain Management, Global Edition (e-book)

2021 || E-book via Bookshelf || Cecil Bozarth e.a. || Pearson

For courses in operations and supply chain management. An integrated approach to operations and supply chain managementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and supply chain management (SCM). The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.

The 5th Edition contains updated content and thorough coverage of analytical tools and techni...

61,95
Levertijd: 5 werkdagen
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Bestel

International Financial Reporting / 7th edition

2019 || Paperback || Alan Melville || Pearson

International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.