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A Basic Guide to International Business Law / Druk 5 (e-book)
2018 || E-book via Bookshelf || Mr.H. Wevers || Noordhoff || met inkijkexemplaar
- Is an accessible introduction to international business law and European law;
- offers an understanding of potential legal problems in international business;
- comes with a variety of additional study materials available online.
A Basic Guide to International Business Law gives students practical knowledge about and an understanding of legal problems that can arise in international business. It helps develop the skills needed to prevent and tackle these problems.
A Basic Guide to Internati...
Skill Sheets, 3rd edition (e-book)
An Integrated Approach to Research, Study and Management
2018 || E-book via Bookshelf || Rob van Tulder || Pearson Benelux B.V.
In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the ...
Internationale marketing (e-book)
2018 || E-book via Bookshelf || Svend Hollensen || Pearson Benelux B.V.
In Internationale marketing komen alle aspecten van exportmanagement aan bod. Het boek schept een volledig en helder beeld van de beslissingen die bedrijven nemen om met succes internationale markten te betreden. Het onderwerp wordt besproken aan de hand van de vijf belangrijkste onderdelen van het traject:
* de beslissing tot internationaliseren
* welke markten te betreden
* de keuze voor strategieën die daartoe gehanteerd worden
* het ontwerpen van het export...