Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the fie...

Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities. It is structured in two parts - the first covers the nature of knowledge and the reasons for doing research, the second explains the specific methods used...

From fire-stealing Prometheus to scene-stealing Helen of Troy, from Jason and his golden fleece to Oedipus and his mother, this collection of classic tales from Greek mythology demonstrates the inexhaustible vitality of a timeless cultural legacy. These stories of heroes and powerful gods and goddesses are set forth simply and movingly, in language that retains the power and drama of the original works by Aeschylus, Sophocles, Euripides, and Homer.

Introduction by Werner Jaeger

W...

Science of Mythology provides an account of the meaning and the purpose of mythic themes that is linked to modern life: the heroic battles between good and evil of yore are still played out, reflected in contemporary fears.

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

In its original edition, Bruce Trigger's book was the first ever to examine the history of archaeological thought from medieval times to the present in world-wide perspective. Now, in this new edition, he both updates the original work and introduces new archaeological perspectives and concerns.

The study of human origins is one of the most fascinating branches of anthropology, yet it has rarely been considered by social anthropologists. This powerful study aims to bridge this gap, addressing the fundamental questions surrounding human evolution from the perspective of social anthropology.

Describes an innovative approach to therapeutic work which builds on the strengths of children and their parents. As the author's experience shows, helping clients to focus on potential solutions rather than problems can be a powerful means of engaging them in the therapeutic process.

This is a fully updated and expanded new edition of the successful undergraduate text. Providing a lucid examination of the pivotal theories of Marx, Durkheim and Weber, the authors submit that these figures have decisively shaped the discipline.