'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that invo...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

The book uses extracts from exchanges in real classrooms, authentic texts and language teaching tasks. It provides lots of practical activities so that you can immediately and easily put the ideas to work in your classroom. Also, suggests ways of creating awareness-raising tasks to help students acquire grammar.

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...

We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers.

Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a ca...

Based on an intimate knowledge and extensive research, Italian volcanoes, provides a complete introductory guide to one of the world's best known and most intensively studied volcanic areas. It is a unique guide to volcanic geology and an exciting introduction to how volcanoes work. Twelve detailed itineraries have been specially chosen to highlight the spectrum of volcanic products, their threat to human activity and their importance to understanding how volcanoes behave.

Richly illustrated ...

‘Juf, ik zie een oogdiertje!’ Voor deze leerling die onder de microscoop een andere wereld ontdekt, gaan biodiversiteit, voedselketens en successie leven en wordt ecologie een blijvende belevenis. Dat is hard nodig, want in de hoofden van veel leerlingen is de buitenwereld een invasieve exoot. Daar moeten we in het biologieonderwijs mee concurreren.

Dit boek helpt. Het ‘leren & onderwijzen’ in de titel dekt de inhoud. Ecologische experts leverden leerzame intermezzo’s over actuele e...

Engineering Mathematics with Examples and Applications provides a compact and concise primer in the field, starting with the foundations, and then gradually developing to the advanced level of mathematics that is necessary for all engineering disciplines. Therefore, this book's aim is to help undergraduates rapidly develop the fundamental knowledge of engineering mathematics. The book can also be used by graduates to review and refresh their mathematical skills.

Step-by-step worked examples w...