For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

This is the ultimate book on what is now an established methodology in teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism.

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, throug...

Dit boek geeft een actueel en praktisch beeld van gangbare besturingstechnieken en is gebaseerd op de industriële praktijk.

Onderwerpen die aan de orde komen zijn:

- Inleiding in de besturingstechniek.

- Uitvoerorganen.

- Pneumatische en elektrische signaalgevers.

- Pneumatische en elektrische besturingen.

- Logische basisfuncties.

- Elektro-pneumatische en elektro-hydraulische schakelingen.

- PLC-besturingen.

- Volgorde processen.

- Gebruik van een bewegings- en functiediagram.

- Geheugens,...

Now that video is on practically every screen around us, working with video is an essential skill for a creative professional. Becoming proficient in Adobe Premiere Pro CC can help you deliver video for a wide range of projects, from web-friendly smartphone video to high-definition content for room-sized screens. Learn Adobe Premiere Pro CC by building cool creative projects that teach you how to: · Develop a promotional video that includes a voiceover, a title, and a logo · Com...

A new edition of a graduate-level machine learning textbook that focuses on the analysis and theory of algorithms. This book is a general introduction to machine learning that can serve as a textbook for graduate students and a reference for researchers. It covers fundamental modern topics in machine learning while providing the theoretical basis and conceptual tools needed for the discussion and justification of algorithms. It also describes several key aspects of the application of these al...

The first novel in the Great Plains trilogy, this is an ode to the American Midwest and the immigrants who transformed itTo the anger of her brothers, it is Alexandra who is entrusted to manage their family farm in the tough, hostile prairie of Hanover, Nebraska following the death of their father. As the years pass, Alexandra rises heroically to the challenge, finding strength in the savage beauty of the land even as loneliness and personal tragedies crowd in. A rapturous work of understated...

Since the publication of the first edition in 2013, the utilization of dry needling in clinical practice has expanded dramatically throughout the world. Indeed, more and more professionals have been using dry needling to effectively reducing acute and chronic pain, as well as improving motor performance, range of motion, and strength. Following the success of the previous edition, the updated Trigger Point Dry Needling: An Evidence and Clinical-Based Approach remains the first authoritative g...

Here is a new, fourth edition of this authoritative introductory survey of world prehistory, spanning the past 3,000,000 years and written by a team of twenty-four expert authors. This edition has been radically updated to be more thematic and accessible: chapters are connected by new key themes boxes (climate change, domestication, migration, social inequality and urbanism), which link global regions and encourage big-picture thinking. The text has been streamlined and the book's design comp...