Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users ca...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

Domain-Driven Design (DDD) software modeling delivers powerful results in practice, not just in theory, which is why developers worldwide are rapidly moving to adopt it. Now, for the first time, there’s an accessible guide to the basics of DDD: What it is, what problems it solves, how it works, and how to quickly gain value from it. Concise, readable, and actionable, Domain-Driven Design Distilled never buries you in detail–it focuses on what you need to know to get results.

Vaughn Vern...

You'll find everything you need to know about being Jewish in this indispensable, revised and updated guide to the religious traditions, everyday practices, philosophical beliefs, and historical foundations of Judaism. What happens at a synagogue service? What are the rules for keeping kosher? How do I light the Hanukah candles? What is in the Hebrew Bible? What do the Jewish holidays signify? What should I be teaching my children about being Jewish? With the first edition of Essential Judais...

Erkundungen is een boek van Lena Hesse. Met Cursusboek, werkboek en antwoordenboek.

Nu kiezen voor deze methode levert straks het beste studieresultaat!

NU Commercieel is onderdeel van een complete beroepsgerichte mbo methode voor de opleiding Marketing, Communicatie & Evenementen. NU Commercieel bestaat uit leerboeken met opdrachten en een online leeromgeving met veel extra oefenmateriaal.

Elk boek binnen deze methode kent dezelfde opbouw, met een sterk praktijkgerichte insteek. Door de vaste structuur met van talloze voorbeelden en reële beroepssituaties in de rubriek ‘...

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

In het cahier d’exercices staan extra oefeningen om thuis of in de les te maken. Het cahier d’exercices biedt per unité 20 à 25 oefeningen. Elke unité bevat de volgende onderdelen:

- Oefeningen om woordenschat en taalfuncties te oefenen en te herhalen;

- Rendez-vous d’affaires met oefeningen om de verworven kennis toe te passen in werksituaties;

- Phonétique met oefeningen met betrekking tot de uitspraak;

- Test met 18 meerkeuzevragen.

De unités 4, 8 en 12 zijn herhalingsunités.