This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

In het boek Stoomtechniek wordt de nadruk gelegd op de elementaire stoomtheorie en er wordt uitgebreid ingegaan op de soorten stoom, de stoomtabellen en de veel toegepaste diagrammen. Verder worden er in het boek Stoomtechniek ook de onderdelen voorwarmers, de ontgasser, stoomkwaliteit en condenspotten behandeld.

Er wordt in het boek veel aandacht besteed aan de berekeningen met stoom met betrekking tot warmtewisselaars, maar ook aan schema’s, berekeningen van warmteoverdracht, het rendemen...

Met het werkboek kunnen de cursisten het geleerde zelfstandig thuis of in de les oefenen. In het tekstboek staan verwijzingen naar het werkboek, zodat de cursist altijd weet welke oefeningen op welk moment gemaakt moeten worden om de leerstof het best te laten beklijven.

Elke unidad van het werkboek besteedt aandacht aan de uitspraak van het Spaans (Pronunciar con gusto) en aan zakelijk Spaans (Mundo profesional). De unidades worden steeds afgesloten met een evaluatietest, bestaande uit meerk...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

I am sure that something must be found. There must exist a notion of generalized functions which are to functions what the real numbers are to the rationals (G. Peano, 1912) Not that much effort is needed, for it is such a smooth and simple theory (F.

Tre`ves, 1975) In undergraduate physics a lecturer will be tempted to say on certain occasions: “Let ?. x/ be a function on the line that equals 0 away from 0 and is in?nite at 0 in such a way that its total integral is 1. The most important p...

Evolutionary genetics considers the causes of evolutionary change and the nature of variability in evolution. The methods of evolutionary genetics are critically important for the analysis and interpretation of the massive datasets on DNA sequence variation and evolution that are becoming available, as well for our understanding of evolution in general. This book shows readers how models of the genetic processes involved in evolution are made (including natural selection, migration, mutation,...

The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).

Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...

The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

“A vast cabinet of curiosities.”—Stephen Greenblatt“Eclectic rather than exhaustive, less an encyclopedia than a buffet.”—Frederic Raphael, Literary ReviewHow do we get from the polis to the police? Or from Odysseus’s sirens to those of an ambulance? The legacy of ancient Greece and Rome is all around us, imitated, resisted, reworked, and misunderstood. In this beautifully illustrated and encyclopedic compendium, a team of leading scholars investigates the afterlife of this rich...