Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

Using an accessible yet rigorous approach, Active Filters: Theory and Design highlights the essential role of filters, especially analog active filters, in applications for seismology, brainwave research, speech and hearing studies, and other medical electronics. The book demonstrates how to design filters capable of meeting a given set of specifications. Recognizing that circuit simulation by computer has become an indispensable verification tool both in analysis and in design, the author em...

Managing Workplace Diversity, Equity, and Inclusion bridges the gap between social science theory and research and the practical concerns of those working in diversity, equity, and inclusion by presenting an applied psychological perspective. Using foundational ideas in the field of diversity, equity, and inclusion as well as concepts in the social sciences, this book provides a set of cognitive tools for dealing with situations related to workplace diversity and applies both classic theories...

This textbook provides an introduction to energy analysis for those students who want to specialise in this challenging field. In comparison to other textbooks, this book provides a balanced treatment of complete energy systems, covering the demand side, the supply side, and the energy markets that connect these. The emphasis is very much on presenting a range of tools and methodologies that will help students find their way in analysing real world problems in energy systems.

This new edition...

In this sixth edition of David J. Flinders and Stephen J. Thornton's ground-breaking anthology, the editors assemble the best in past and present curriculum studies scholarship.

From John Dewey's nineteenth-century creed to Nel Noddings' provocative call to revive the spirit of the liberal arts, this thoughtful combination of well-recognized and pivotal work provides a complete survey of the discipline, coupled with concrete examples of innovative curriculum and an examination of current topi...

Aimed at those who are responsible for the overall performance of organisations, divisions or departments in diverse industries such as healthcare, aviation, construction, oil and gas, nuclear, railways and defence, this book introduces a new safety paradigm in comprehensible and practical terms. It aims at improving safety and overall organisational performance through a doable, different and directed approach using multiple small steps. This book will help readers in understanding how to in...

This book will change the way you think about problems. It focuses on creating solutions to all sorts of complex problems by taking a practical, problem-solving approach. It discusses not only what needs to be done, but it also provides guidance and examples of how to do it.

The book applies systems thinking to systems engineering and introduces several innovative concepts such as direct and indirect stakeholders and the Nine-System Model, which provides the context for the activities perform...

Dialogue is a many-sided critical concept; at once an ancient philosophical genre, a formal component of fiction and drama, a model for the relationship of writer and reader, and a theoretical key to the nature of language. In all its forms, it questions ‘literature’, disturbing the singleness and fixity of the written text with the fluid interactivity of conversation. In this clear and concise guide to the multiple significance of the term, Peter Womack: outlines the history of dialogue ...

Introducing Chinese Religions is the ideal starting point for students exploring the fascinating religious traditions of China. This introduction covers the whole spectrum of Chinese religious history, from the multi-faceted religious heritage of pre-modern China, to the practice of different religions in China today, as well as the spread and influence of Chinese religions throughout the world. Mario Poceski, an experienced teacher of Chinese religions, explores the three main traditions of ...

How teachers form and maintain classroom and staffroom relationships is crucial to the success of their work. A teacher who is able to accurately interpret the underlying relationship processes can learn to proactively, rather than reactively, influence the dynamics of any class. These are skills that can be taught.

This invaluable text explains how adult attachment theory offers new ways to examine professional teaching relationships, classroom management and collegial harmony: equally impor...