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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realizing ...

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...

Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offe...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

Thomas' Calculus: Early Transcendentals goes beyond memorizing formulas and routine procedures to help you develop deeper understanding. It guides you to a level of mathematical proficiency, with additional support if needed through its clear and intuitive explanations, current applications and generalized concepts. Technology exercises in every section use the calculator or computer for solving problems, and Computer Explorations offer exercises requiring a computer algebra system like Maple...

For courses in Logic and Computer design. Understanding Logic and Computer Design for All Audiences Logic and Computer Design Fundamentals is a thoroughly up-to-date text that makes logic design, digital system design, and computer design available to students of all levels. The Fifth Edition brings this widely recognised source to modern standards by ensuring that all information is relevant and contemporary.

The material focuses on industry trends and successfully bridges the gap between th...

Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.

Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...