Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

This new edition offers a concise but comprehensive introduction to rocky shore ecology and has been completely revised and updated throughout. It describes the diverse biota (invertebrates, vertebrates, seaweeds, seagrasses and microalgae) that inhabit rocky shores, and the factors that determine their distributions, abundances and interactions. The book discusses the latest research on processes that control community structure, utilizing a global range of examplesfrom a wide range of shore...

For over a hundred years, Hart's Rules has been the authority on style, helping writers and editors prepare copy for publication. The latest edition of this guide has been updated for the twenty-first century using the resources of Oxford Languages and with the advice of publishing experts. Twenty-one chapters give information on all aspects of writing and of preparing copy for publication, whether in print or electronically.

New Hart's Rules gives guidance on a broad range of topics includin...

Written by a professional writer and researcher, Julie Sedivy's Language in Mind, Second Edition provides an exceptionally accessible introduction to the challenging task of learning psycholinguistic research, theory, and application. Offering a research-based approach-supported by the new Researchers at Work feature which shows the process of conducting an experiment-Language in Mind emphasizes not just what psycholinguists know, but how they've come to know it. To deepen the student's expos...

The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...

In his new book, eminent psychologist - Daniel Stern, explores the hitherto neglected topic of 'vitality'. Truly a tour de force from a brilliant clinician and scientist, Forms of Vitality is a profound and absorbing book - one that will be essential reading for psychologists, psychotherapists, and those in the creative arts.