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Studieboeken (155)
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
A History of World Societies, Volume 2 / 12th edition
2020 || Paperback || Merry E Wiesner-Hanks e.a. || Macmillan
Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Twelfth Edition of A History of World Societies includes even more features and tools to engage todays students and save instructors time.
Supremacy
AI, ChatGPT and the Race that Could Break the World
2024 || Paperback || Parmy Olson || Macmillan
Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.
"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."
When ChatGPT was released, the world changed overnight. Eve...
Macroeconomics / 7th edition
2024 || Paperback || Paul Krugman e.a. || Macmillan
Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.
The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.
Language Practice For B2 First (with key) / 5th Edition
English Grammar and Vocabulary
2023 || Paperback || Michael Vince || Macmillan
The Practice of Statistics for Business and Economics / 5th edition
2020 || Paperback || David Moore e.a. || Macmillan
Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...
The Black Eyed Blonde
A Philip Marlowe Novel
2015 || Paperback || Benjamin Black || Macmillan
'Maybe it was time I forgot about Nico Peterson, and his sister, and the Cahuilla Club, and Clare Cavendish. Clare? The rest would be easy to put out of my mind, but not the black-eyed blonde . . .'It is the early 1950s. In Los Angeles, Private Detective Philip Marlowe is as restless and lonely as ever, and business is a little slow. Then a new client arrives: young, beautiful, and expensively dressed, Clare Cavendish wants Marlowe to find her former lover, a man named Nico Peterson.Soon Marl...
Bridget Jones's Diary
the hilarious and addictive smash-hit from the original singleton
2014 || Paperback || Helen Fielding || Macmillan
The multi-million copy number one Bestseller. A dazzlingly urban satire on modern relationships? An ironic, tragic insight into the demise of the nuclear family?Or the confused ramblings of a pissed thirty-something? As Bridget documents her struggles through the social minefield of her thirties and tries to weigh up the eternal question (Daniel Cleaver or Mark Darcy?), she turns for support to four indispensable friends: Shazzer, Jude, Tom and a bottle of chardonnay. Welcome to Bridget's fir...
Biochemistry: A Short Course / 4th edition
2018 || Paperback || John L. Tymoczko e.a. || Macmillan
Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. Biochemistry: A Short Course is now supported in Achieve, Macmillan's new online learning platform.
Achiev...
Weeping Girl
2013 || Paperback || Hakan Nesser || Macmillan
A Swedish crime writer as thrilling as Mankell, a detective as compelling as Wallander . . .
HÃ¥kan Nesser's astonishingly successful Van Veeteren series continues with the eighth book, The Weeping Girl. Winnie Maas died because she changed her mind . .
. A community is left reeling after a teacher – Arnold Maager – is convicted of murdering his female pupil Winnie Maas. It seems the girl had been pregnant with Maager's child.
Years later, on her eighteenth birthday, Maager's ...